Wondering how to get people to your website? There are many ways, and your tactics should depend on your business or project. If you have interesting information to share, something to teach, or worthwhile offers, an email newsletter is a great way to to reach out to potential clients and attract them to your website.
My recommendation using MailChimp for marketing with email newsletters. For emails lists under 2000 subscribers and 12,000 emails a month, THERE IS NO COST. I seriously don’t know how they do it. Their product is better than most other email newsletter services who charge for any size mailing list, and charge for any number of newsletters.
Don’t be pushy. People get enough junk mail. Have a sign up list on your website and build a mailing list from the people you meet, and the people you are connected to. It is actually illegal (to what degree, depends on the country you live in) to “cold call” or buy lists and send large quantities to random people. And, that is not Schildbach Design’s approach either. Keep your lists small and make each person matter. It is also required that you have an “unsubscribe” button and a business address. I really like the “unsubscribe” feature, because then you know only people who really want your newsletter are getting it. Wouldn’t it be nice if we had this feature for physical snail mail junk mail?
MailChimp and other email newsletter services are easy to set up and have design templates for your “campaigns” so you don’t need a designer or web developer. But, if you are particular about your visual branding, the templates are not going to look like your website or the rest of your business identity. If you need to make an email newsletter design that matches your business identity or are simply too busy to send your own e-newsletters, Schildbach Design can cover these services for you.
Schildbach Design Services
MailChimp, Constant Contact, Vertical Response (or other account) Set Up
$200 Non-Profit, Creative Project/$300 Business, Institution
Email Newsletter Custom Design
$300 Non-Profit, Creative Project/$450 Business, Institution
$100 Non-Profit, Creative Project/$150 Business, Institution