Category: offers

Generative Engine Optimization (GEO) Package

Posted on by Stephen

While you may not have heard of Generative Engine Optimization, you probably have seen your website traffic drop and you are not sure if it is the economy, AI, or both. You can’t change the economy, but you can change how your business shows up online. In 2026 the new location is in AI search.

I’ve been using Claude — one of the AI tools — to research what’s changing in search and test strategies before I apply them to client sites. It’s been genuinely useful for knowing how to navigate the new technologies. Schildbach Design now has a Generative Engine Optimization Package for my clients. This is the most thorough package I’ve put together to date. Schildbach Design helps small businesses stay visible in the age of AI search.

How the Generative Engine Optimization Package Works

Search has fundamentally changed. Here’s what I can do to make sure AI recommends you:

GEO is the practice of structuring your content and digital presence so that AI-powered search platforms — including ChatGPT, Google AI Overviews, Perplexity, Claude, and Copilot — can retrieve, cite, and recommend your brand when answering user questions. This isn’t radically different from good SEO — it’s an evolution of it.

FREE: AI Visibility Snapshot

I’ll run your business name through Google Gemini and Claude and show you exactly how — or whether — you’re showing up right now. No cost, no obligation. Just a clear picture of where you stand. You will find the AI Snapshot I provide of your website extremely revealing. But, this is only the first step. This will be enough to work on your site yourself, but I’ve studied and implemented the technical aspects to a site, like schema markup.

Step 1: I provide a GEO Foundation Audit ($300, one-time)

A review your site, GBP, and directory presence. Delivering a written report with prioritized recommendations. A full written review of your website, Google Business Profile, and directory listings, with a prioritized action plan. This alone will show you more about your current search visibility than anything you’ve seen before. The $300 is credited toward any implementation work.

Step 2: GEO Implementation Work ($1,200, project-based)

Schema markup, content rewrites, FAQ additions, GBP optimization. Schema markup is code that the AI reads, plus it helps SEO too. My assistant, Claude, suggestions rewrites to parts of your content, and we decide what rewrites to make. Frequently asked questions on a site is more important to AI than Google, I now recognize it’s importance. You will either need to give me access to your Google My Business (close clients have already given it to me), or you will need to add and change some of the content.

Step 3: GEO Monthly Maintenance ($200, optional recurring retainer)

Google Business Profile posting, monitoring and implementing ongoing observations from Claude, directory audits, quarterly content updates. There is an almost bottomless source of improvements that can be made ongoing with all the information that can be attained from Claude. This works especially well over a 6 month period.

Extra Step: For specific clients who depend on Referrals (optional)

This is not a part of GEO but indirectly improves GEO. We go out into your field and community to attain directories and links that showcase your business and bring referrals to you. This could include the old fashioned phone call because your number is located in a directory that advertises your services.

What if your traditional Search Engine Optimization is not good?

For clients with weak traditional SEO, GEO isn’t an add-on — it’s the reason to finally fix the foundation. Maybe you never acted on SEO advice because it felt abstract (“improve your rankings” is hard to visualize). But “right now, if you ask ChatGPT who to hire for what you do, and you’re not showing up, this is concrete evidence that further action needs to be taken with SEO, or acting on a task that maybe should have been taken a while back.

To Tacoma Small Businesses: The time is now to apply GEO to your site

Outside of the tech cities like Seattle, few small businesses are checking the schema on their site. For my Tacoma small businesses, an other smaller cities around Washington State, the window to establish AI citation authority is open right now, and businesses that build it in 2026 will be the ones AI systems default to recommending in 2027 and beyond. Generative Engine Optimization is the package that will accomplish this authority for your business.

GET THE AI SNAPSHOT

An Effective Web Designer in Tacoma, WA

Posted on by Stephen

Photo (above): My client Jonathan Clarren has a sculpture on the Kress Building in Tacoma.

Across the water from Point Definace in Tacoma, WA is Vashon Island. A beautiful, bridgeless island reachable only by ferry. I moved there with my family in 2022 when living in Seattle became unsustainable and unenjoyable for my wife and I. I’ve been able to continue remotely with my clients in Seattle and nationally, but I’m looking for nearby clients to meet in person once again.

The closest city to my home office is Tacoma, WA. It has become my favorite place to do weekly errands and get a more relaxed city experience. It reminds me of the Seattle I moved to in 1995 in that life moves slower, the people are dominantly middle class, there is more space, and the old West Coast buildings and homes still dominate the landscape. Everywhere you go you will find problems, and Tacoma has its problems, but I simply feel a sense of relief during my weekly visits.

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3 Paid WordPress Plugins for Clients

Posted on by Stephen

Plugins are a large part of WordPress websites. You have the core WordPress CMS, and then there are thousands of plugins available to solve any problem. Typically plugins are free, but there are three plugins at this time that I pay for: Rank Math SEO, WP Rocket, and Gravity Forms. These plugins have a license that allows me use them for all of my clients. When you hire me to work on your website you also have access to these three tools for your site. Not every client is going to need Gravity Forms. It is useful for my clients who need complex forms or are making transactions. But, for any client who values great search engine optimization, Rank Math SEO and WP Rocket are extremely useful.

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Social Media Marketing

Posted on by Stephen

Many of my clients are in such competitive fields that they come to me looking for a way to get their business found. Long ago the solution was print ads and word of mouth. Word of mouth is still powerful, and Yelp has become the digital version of word of mouth, but there are still many sectors of people who may want your service or product, but don’t know you exist. Organic search is important, but recently, for some business sectors, there has been a drop in potential customers and clients committing through websites.

One solution I have found to finding people who can’t find you is Facebook marketing. Just to briefly mention my morals on the topic of Facebook Advertising: I’m against Facebook selling the public’s data for outside business’ profit, and I even find it creepy how much Facebook knows about each and every one of us. But, what I do see useful about Facebook’s collection of data is (as long as the person who uses it has “good intent”) it is a great way for very small sectors of the population who actually would need your service or product to find you without the waste. Just think of all the junk mail you get in your physical mailbox that has nothing to do with your interests and buying, that you are getting just because of your address, or you bought something with a credit card. Think of all the wasted resources and energy that takes. With Facebook advertising, you can strategize a small list to just the people you want to see your services or product, and hopefully they will not mind seeing what you have to offer tucked in their Facebook and Instagram feed.

Schildbach Design is offering small Facebook Advertising packages to start. At the time of writing this, we have only done 5 campaigns. So, yes, we are new to this. But, in a short time we have discovered some new strategies that you may not know about. The biggest mistake we see small business owners make, is they try to do it themselves, but don’t take the time to dig in deep to the most effective technologies of the service. Some small business owners are great at their own marketing. But, there are several tactics you may not be implementing, and there are details you may be overlooking. For example, how familiar are you with Facebook Pixel—the code that allows you to retarget? And, are you using snapshots from your phone for the images? That is a subconscious message to your customer that bad photography reflects badly on a business. Or, are you spending thousands of dollars because your parameters for your audience is too large? Schildbach Design will be discerning about your ad settings. We do photography both in house and has excellent photographers in their design community. And, we work with you because you know your business best. Together, we come up with the best content and landing page to bring customers and clients to you.

Do Facebook Ads Work?

Well, does it work you ask? It really depends on your business. In your business, if you are able to pinpoint a small audience that you can be certain will be interested in your service or product, then there is a very good chance you will have success. The important thing to know is in the way Schildbach Design strategizes the campaigns, the cost is low risk. And, we back up all of our work with the data results provided by Facebook, your contact form results, and your website activity. Three month packages are recommended. The average 3 month package is $1,200 including FB advertising costs.

Inquire about Facebook Advertising with Schildbach Design.

The Single Page html5 Website With No Database

Posted on by Stephen

(Revised from March 9, 2017)

Schildbach Design One Page Scrolling Website Examples

In 2018, Schildbach Design is offering html5 one page websites for clients who want to simplify their life. This kind of website is for the client that hands their edits to the web designer and don’t edit their site much. The design is based on the design and development seen on my Home Page. Or, designs from the templates offered by html5up.net. Of course you can make it your own with your own personal colors, fonts, imagery. You will notice that their are several vertical and horizontal panels to this home page. You are allowed up to 10 panels (vertical and/or horizontal). This would be a great start to selling a project or a simple portfolio for a visual artist, designer, photographer, musician, or other creative. Just contact us through our contact form and mention “The html5 (no database) website”. Let’s work together on your single page website!

No Database Means No Hackers, No Plugin Updates, & No Headaches

Schildbach Design specializes in building WordPress websites. But, we have noticed that some small businesses and individuals are too busy to update their site, and come to us for content changes. If you don’t ever log in to your own site, and you ask your web designer to change content for you, you don’t need a CMS like WordPress, or a web builder like Squarespace. All you may need is an html5 website. Your site may need more than one page, but the main change toward simplicity is a website without a database. No more plugin updates, no more hackers, and no more headaches.

What I’m Hearing

If I could give any recommendation, no matter how much you think it doesn’t matter for your particular business, if you don’t have one by now, you need a website! Sure, I understand, some people really don’t want a website, and that is fine. But, for those of my colleagues who have small businesses or are individuals with creative projects, these are some of the following untruths I have heard:

“I don’t need a website because I get all of my work by word of mouth.”

Even if you get all of your work by word of mouth, you still need to show people your work or your credentials. Even when you have a loyal client they may want to see what you are working on outside of their project, and this will deepen your relationship with that client.

“Having a Facebook page is all I need.”

Don’t underestimate the value of branding or your business identity, people want to associate you with a particular look or feel. And, when you primarily use Facebook, you look like, well…Facebook. The same goes for LinkedIn, Instagram or any other social media.

“Funnels and landing pages are replacing websites.”

My response to this is an ethical one: If all you care about is making money and nothing else, then yes, funnels and landing pages, pound for pound, are more effective. But, for those of use who have a passion for our work, and value the substance behind our businesses, funnels and landing pages are the pushers on the street, while websites welcome customers in to your door.

“I can’t afford a website, or don’t have the time to build a website on my own.”

You don’t have to start out with a 100 page website. In fact with how little time people have to read these days, a small business or project should not have more than 10 pages, excluding the pages on their blog. If you are feeling overwhelmed by the prospects of the work and cost of a new website, try a single page website.

Thank you to Alvaro Trigo for developing fullpage.js, the core behind my single page websites and scrolling home pages. Without your generosity, I would not have been able to offer this service at such an affordable rate.