3 Case Studies & Packages
Legitimate Submission Forms From Organic Search Tripled and Quadrupled in 3 months
Is your small business not getting the visibility it deserves online? Are you seeing your inquiries drop this year due to the strained economy and AI diverting searches from traditional page results? Based in Tacoma? See why local search is less competitive here. Schildbach Design has developed a SEO & AI Search strategy that clearly shows increases in legitimate inquiries. I specialize in contractors, therapists, and creative businesses in Seattle and Tacoma.
Enclosed are 3 case studies that show working on your site’s SEO is still important, and your business showing up in AI search results (ChatGPT, Gemini, etc…) is the next phase in site visibility.
Table of Contents
- SEO & AI Search Case Study 1
- SEO & AI Search Case Study 2
- SEO & AI Search Case Study 3
- Free Offer: AI Snapshot
- SEO & AI Search Packages
- Frequently Asked Questions
SEO & AI Search Case Studies
Case Study 1: Bach Woodcraft, Period Millwork Preservationist
3 Month SEO & AI Search Package
- Added custom schema markup to all pages
- Added reviews to pages
- Adjusted titles and content
- Added location based content
- Adjusted meta data
- Improved Google Business Profile
| Form Submissions | 12 Keywords, Page 1 Results | 12 Keywords, Page 2 Results | AI Search – Gemini | |
| 3 Months Before Package | 3 Internet Search Inquiries | 0 out of 12 keywords | 0 out of 12 keywords | 0 out of 12 keywords |
| 3 Month Package | 12 Internet Search Inquiries | 8 out of 12 keywords | 1 out of 12 keywords | 1 out of 12 Keywords |
| Results | 300% Increase In Inquiries | 8 more page 1 results | 1 more page 2 result | 1 more AI Search result |
Page 1 Keyword Phrases
- sash window restoration Boston
- sash window renovation Boston
- architectural windows Boston
- sash window repair Boston
- historic replica windows Boston
- historic window sash replacement Boston
- replica sash windows Boston
- historic entry doors Boston
Google Search Console Clicks Screenshot
Case Study 2: Anita Nowacka, Seattle Family Photographer
Testimonial
“Working with Schildbach Design on my SEO has made a noticeable difference in my online visibility and the way potential clients find my photography business.
Since we began working together, I’ve seen an increase in organic traffic to my website as well as more inquiries coming through my website, including emails and contact form submissions. I’m especially pleased that the growth has been coming from people who are actively searching for photography services in my area.
What I appreciate most is that Stephen at Schildbach Design takes the time to understand my business, my specialty, and the type of clients I want to attract. The work feels thoughtful and strategic rather than simply focused on rankings or traffic numbers.
As a professional photographer in the Seattle area, having the right people discover my work through organic search is extremely valuable. I’m very happy with the progress we’ve made and would highly recommend Schildbach Design to anyone looking to strengthen their online presence and attract more qualified leads through SEO.”
3 Month SEO & AI Search Package
- Added custom schema markup to all pages
- Added reviews to pages
- Added frequently asked questions
- Adjusted titles and content
- Added location based content
- Adjusted meta data
- Added new blog articles
| Form Submissions | 16 Keywords, Page 1 Results | 3 Pack MAP Results | AI Search – Gemini | |
| 3 Months Before Package | 4 Internet Search Inquiries | 0 out of 16 keywords | 0 out of 16 keywords | 0 out of 16 keywords |
| 3 Month Package | 12 Internet Search Inquiries | 6 out of 16 keywords | 2 out of 16 keywords | 4 out of 16 keywords |
| Results | 200% Increase In Inquiries | 6 more page 1 results | 2 more Map results | 4 more AI Search results |
Page 1 Keyword Phrases
- Seattle family photography
- Seattle dating photography
- Seattle kids portrait photographer
- kids portrait photography Seattle
- Seattle business portrait photographer
- photography mentor Seattle
Google Search Console Clicks Screenshot
Case Study 3: Cherry Design + Build & Seattle Basements, General Contractor
The First 3 Months of a SEO & AI Search Package for Cherry Design + Build
- Added custom schema markup to all pages
- Added new kitchen and bathroom pages
- Added reviews to pages
- Added frequently asked questions
- Adjusted titles and content
- Added location based content
- Adjusted meta data
- Improved Google Business Profile
| 10 Keyword Page 1 Results | 10 Keyword Page 2 Results | 3 Pack MAP Results | AI Search – Gemini | |
| 3 Months Before Package | 1 out of 10 keywords | 0 out of 10 keywords | 0 out of 10 keywords | 0 out of 10 keywords |
| First 3 Months of Package | 2 out of 10 keywords | 1 out of 10 keywords | 0 out of 10 keywords | 0 out of 10 keywords |
| Results | 1 more page 1 result | 1 more page 2 result | No Improvement | No Improvement |
Page 1 Keyword Phrases
- residential general contractor Seattle
- design build contractor Seattle
The First 3 Months of a SEO & AI Search Package for Seattle Basements
- Added custom schema markup to all pages
- Added reviews to pages
- Added frequently asked questions
- Adjusted titles and content
- Added location based content
- Adjusted meta data
| 4 Keyword Page 1 Results | 4 Keyword Page 2 Results | 3 Pack MAP Results | AI Search – Gemini | |
| 3 Months Before Package | 0 out of 4 keywords | 0 out of 4 keywords | 0 out of 4 keywords | 0 out of 4 keywords |
| First 3 Months of Package | 1 out of 4 keywords | 3 out of 4 keywords | 0 out of 4 keywords | 0 out of 4 keywords |
| Results | 1 more page 1 result | 3 more page 2 results | No Improvement | No Improvement |
Page 1 Keyword Phrase
- basement finishing Seattle
Cherry Design + Build Google Search Console Clicks Screenshot
Seattle Basements Google Search Console Clicks Screenshot
Free Offer: AI Snapshot
Hopefully, everything I’ve provided above has clarified my services and you would like to proceed with starting a SEO & AI Search Package. Regardless of what you choose, contact me for a free AI snapshot which will give you a “health report” on how prepared your site is for the ever increasing use of AI. Your site not only has to be found in Google, it now needs to be cited in AI Search for you to stay visible online.
SEO & AI Search Packages
| 3 Month Intensive | 6 Month Intensive | 12 Month Ongoing Touchups | |
| Deposit | $300 | $600 | $160 (first month payment and every month) |
| GOALS | |||
| Keyword phrases page 1 | $25 each (up to 12) | $25 each (up to 24) | NA |
| Google Knowledge Panel | $50 each (up to 6) | $50 each (up to 12) | NA |
| Maps 3 Pack | $50 each (up to 6) | $50 each (up to 12) | NA |
| On the Map (your business appears anywhere on the map results, not only the top 3) | $25 each (up to 12) | $25 each (up to 24) | NA |
| AI Citation (Google Gemini) | $25 each (up to 12) | $25 each (up to 24) | NA |
| Combined Maximum | $700 | $1,400 | NA |
| Organic Form Submissions | $25/20 Max/$500 | $25/40 Max/$1,000 | NA |
3 Package Options:
- 3 months: $300 to $1,500
- 6 months: $600 to $3,000
- Ongoing: $160 a month. $1,920 a year.
The minimum amounts for the first two packages are a non-refundable deposit. The range between to the maximum cost is goal based. I spend 20 hours of work on the 3 month package and this is an intensive service geared at 200% improvement to your present form submissions and online visibility. 40 hours of work on the 6 month package and this is also an intensive service geared at 400% improvement to your present form submissions and online visibility. The ongoing 12 month package is lighter work simply tweaking existing code and content for maintaining and slightly improving form submission quantity and online visibility.
Low Risk and High Value Goal Payments:
Why are these payments such low risk and high value? It is because you don’t pay more than the deposit if these goals are not reached. So far, I have been reaching about 75% of the goals. When the goals are reached, your payments have a high value because that goal is getting you legitimate form submission inquiries and page 1 results. After the up front deposit payment, all goal payments are made monthly. The 3 month package has 3 goal related payments. The 6 month package has 6 goal related payments. The deposit and payments can not exceed the maximum of that package. We keep track of these goals in Google Sheets or Excel so that you and both are looking at the same receipts.
Frequently Asked Questions (FAQs)
Question: Is traditional Google search “dead” because of AI?
Answer: Not at all, but AI has captured a large chunk of search for potential customers researching business services. An October 2026 article in MarTech claims that 52% of consumers use AI to perform searches for local services. Although this is not exclusive. At the same time 83% of consumers search for local services in traditional search, and 55% use social media to search for local businesses. This concludes that some people use more than one form of search.
Question: What is the difference between AI Search and GEO?
Answer: The terms and acronyms for AI are so new that the dominant term has not settled as of 2026. Without getting too technical, you can use the terms interchangeably knowing that they all describe your site’s visibility in AI platforms like Gemini, ChatGPT, and Claude. The industry is also using AEO (Answer Engine Optimization), LLMO, and “AI SEO,” and no single term has won in popularity yet.
Question: Why do you have two very different prices for each package?
Answer: The first price is the non-refundable deposit. The higher price, the second price, is the maximum the package will cost. Typically, I don’t reach all the goals and final prices tend to conclude at approximately 75% of the total maximum cost.
Question: What kind of work are you actually doing to increase my SEO and AI Search?
Answer: I do a combination of content improvement, coding improvement, adding code like schema markup, Google Business Profile creation and improvement, and consulting you on steps you can take outside of your site.
Question: What tools do you use to do your SEO and AI Search work?
Answer: I use the WordPress plugin Rank Math, Claude.ai, Google Search Console, Google Analytics, and Google Ads.
Question: Can I see any kind of receipts of the work you are doing while the package is active?
Answer: Yes, I show the results in my findings and progress in your choice of spreadsheet (Google Sheets or Excel).
Question: How do you know how many form submissions I receive?
Answer: Typically, I use a form plugin on my client’s sites called Gravity Forms which additionally has an “entries log” informing me of the submissions. If you use a different form plugin or third party service, I ask to be one of the receivers of the submissions so that I can measure inquiries.
Question: How do you know where my site appears in searches?
Answer: For most small businesses I can simply search the term in the incognito tab of a browser to get a dependable result. But, results are never 100% accurate. Results can depend on where you performed the search (your IP address), what browser you are using (I use Google), and the time you performed the search. Even paid for products are not 100% accurate. I will simply record what result I get in my spreadsheet. The result will not be affected by my working on the site if it is done in the incognito tab.
Question: Can I contact one of your past clients to check your credentials with SEO and AI Search?
Answer: Yes, I can put you in contact with one of my clients.
Question: Am I guaranteed new work or new clients from your SEO Packages?
Answer: No. Getting work is too hard to measure. At this time, I have one client with one of the goals being getting a new legitimate client, but from here on out, because of the difficulty of confirming the new work or client was due to my work, I’m only measuring form submissions made by a legitimate inquiry, page results, Google Business Profile sidebar, and AI search results. But, you are guaranteed that you do not pay any more than the deposit, if you do not get any of the following: form submissions, page 1 results, Google Business Knowledge Panel, map results, and AI search results.
Question: What locations do you serve?
Answer: There is no limit to location, but I’m based in the Seattle and Tacoma area. So, if improving local search is your concern, I will know more about the greater Seattle and Tacoma area without having to research your area.
Question: What businesses do you serve?
Answer: Because Schildbach Design is a one person operation, my scope handles small businesses, entrepreneurs and non-profits. And, the business sectors I specialize in are general contractors, therapists, and creative fields. I know the most about these three very different fields because of the clients I have worked with so far, and my personal interests.