Philip-Marlowe-engrave-color-2Philip Marlowe SEO

Deposit: $400
Number of general goals: 6 (valued at $50 each)
Number of keyword goals: 6 (valued at $50 each)
Minimum Package Cost: $400
Maximum Package Cost: $1,000
Duration: 8 weeks
Appropriate for: Non-Profits, Individuals, Creative Projects, Small Businesses with small brochure websites

Named after the fictional private detective Philip Marlowe, from Raymond Chandler’s “Big Sleep”, Philip Marlowe SEO is your budget short term SEO where I spend approximately 20-25 hours over the course of two months analyzing, optimizing your site’s code, modifying content, and marketing. After 2 months, we look at the state of your site’s ranking, search results and presence to see how it has improved. Following are examples of goals I suggest for the success of your business:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 6 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possibly adding of one or two “wild card” keywords that we discover along the way will help your visibility online
  • Social media advertising
  • Getting your website in the Google Local 3-Pack
  • Increase landing pages from organic searches at an agreed percentage

Specific percentages and amounts are determined and entered in the contract specifying the bullet points above, to fit with your particular goals and your industry’s level of competition. My contract is a collaborative process where the client and I come to an agreement that the goals are fair, attainable and will bring you success. This package has 2 weeks of initial measurements, then 6 weeks of my SEO work. The project is 8 weeks in total. A $400 non-refundable deposit is due at the start of the SEO project. The total payment at the end of the project depends on the goals reached. After the deposit, the cost ranges from no cost to $600, and never totals more than $1,000 with the deposit. At 2 months, after finishing my work, and determining how many goals were reached, the remaining balance is due in relationship to the goals reached.

 

Poirot SEOHercule Poirot Marketing & SEO

Deposit: $900
Paid Advertising: $200 (toward Google Adwords, Facebook Ads, etc…)
Moz Local: $200 (to make sure your listing is consistent across all services)
Number of general goals: 9 (valued at $75 each)
Number of keyword goals: 9 (valued at $75 each)
Minimum Package Cost: $900 (excluding advertising costs)
Maximum Package Cost: $2,650
Duration: 16 Weeks
Appropriate for: Non-profits, Small Businesses & Institutions with medium-sized websites

Named after the fictional private detective Hercule Poirot, appearing in many of Agatha Cristie’s novels, Hercule Poirot SEO is an ongoing analysis of your website over the course of 16 weeks, optimizing your site’s code and content, and applying some external marketing tactics. 3 weeks of measurement, writing new content, planning and strategy  precede 12 weeks of SEO work and improvement. The total project length is 16 weeks. You need to be willing to work with me to change the content of your website, and add a blog or additional pages. Another part of this package is creating a marketing campaign outside of your website—doing work externally with email newsletters, social media or advertising to improve your SEO. You are agreeing to apply a minimum of $200 of social media marketing. Some off these added marketing tools have monthly costs that are not a part of my cost. The goals are higher, and improvements take longer, in 16 weeks. We then look to see if our goals have been reached. What determines the success of the work is based on these principles:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 12 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possible adding of two or four “wild card” keywords that we discover along the way will help your visibility online
  • Increase landing pages from organic searches at an agreed percentage
  • Two additional goals to be determined by the client
  • An increase in the local 3 pack

A 1/3 non-refundable deposit of $900 (plus $200 toward advertising) is due at the start of the project. The range of cost after the initial deposit is from no cost to $1,350. The maximum you can pay for this package, including the deposit is $2,250. The balance of the total cost is due 2 weeks after the 16 weeks of work is complete. The total amount owed is in relationship to the goals reached. These goals are clearly stated in Schildbach Design’s SEO contract that is worked on collaboratively with the client so that both the Schildbach Design and the client see the goals as fair and satisfactory improvement. After the job is complete, Schildbach Design provides the client with a final report that states the successes and failures, and suggestions in to the future as to how the client can continue to improve their SEO.

 

Holmes SEOSherlock Holmes Marketing  & SEO

Deposit: $1,200
Paid Advertising: $400
Number of general goals: 12 (valued at $100 each)
Number of keyword goals: 12 (valued at $100 each)
Minimum Package Cost: $1,600
Maximum Package Cost: $4,000
Duration: 6 Months
Appropriate for: Medium-Sized Businesses & Institutions

By popular vote, Sir Arthur Conan Doyle’s Sherlock Holmes is still arguably considered the best fictional detective of all time. Sherlock Holmes SEO is a 6 month long-term extensive analysis of your site’s SEO optimizing your site’s code and content, and applying some external tactics. You need to be willing to work with me to change the content of your website, and do some work externally with email newsletters, social media or advertising to improve your SEO. The goals are the best I can do (Remember, you only pay for the results accomplished), and improvements take much longer. In 6 months, we look to see if our goals have been reached. What determines the success of the work is based on these principles:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 12 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possible adding of two or four “wild card” keywords that we discover along the way will help your visibility online
  • Increase landing pages from organic searches at an agreed percentage
  • Four additional goals to be determined by the client

A 1/3 non-refundable deposit of $1,600 is due at the start of the project. The range of cost after the initial deposit is from no cost to $2,400. The maximum you can pay for this package, including the deposit is $4,000. The balance of the total cost is due 2 weeks after the 16 weeks of work is complete. The total amount owed is in relationship to the goals reached. These goals are clearly stated in Schildbach Design’s SEO contract that is worked on collaboratively with the client so that both the Schildbach Design and the client see the goals as fair and satisfactory improvement. After the job is complete, Schildbach Design provides the client with a final report that states the successes and failures, and suggestions in to the future as to how the client can continue to improve their SEO.

Search Engine Optimization Package

My larger SEO packages are actually a full marketing plan integrating social media, email marketing, and online advertising.