Search Engine Optimization is one of the most important aspects of a business’ online marketing. Search Engine Optimization could be a full time job, and is for some people, but what I prefer to do is offer it to a select few clients while I maintain my focus on being a web designer. Here are just some of the particular SEO tactics I use, to bring more business to you:
- WORKING TOGETHER. A big part of improving SEO is we work together on specific tasks. I can’t get results without the client working with me. This means modifying page content, being willing to writing blog entries, and trying social media advertising.
- ONLINE TOOLS. I use Google Webmaster Tools, Google Analytics and if you have a WordPress site—Yoast. My biggest advantage over using these free tools on your own is I use a paid service from SERPS.com that reveals the ways we can improve the SEO on your website and how to maximize the results of the most important keywords for your business.
- MORE THAN SEO. To strengthen the results of your SEO, I consult and work with you to create a multi-layered approach of email newsletters, social media, online advertising, and other tactics outside of, but linked to your website.
- PERFORMANCE BASED COST. Except for a non-refundable deposit, most of the cost is based on reaching particular goals we agree upon. You only pay for the goals that are reached. This is very different from advertising in a magazine, where you pay the full amount weather you drive up business or not. For example, if there are 6 specified goals and only 4 are reached, after the deposit, you pay two thirds of the cost.