As far as still imagery goes, photography is the default visual media for most branding projects. It is usually the most affordable approach with the most familiar visual effect. But, have you thought about illustration and it’s ability to bring novelty to your brand?
Stephen Schildbach was a full time illustrator for 12 years, and although his focus today is Schildbach Design, he at times brings his illustrations skills to branding projects like Lane Engineering. Every page of the website leads with a conceptual illustration describing the services and the way Lane Engineering works. Much illustration on website is very computerized, but this more traditional humanist style conveys the classic historical roots of the company. Lane Engineering works on old New York City buildings testing and upgrading their infrastructure for safety and efficiency.
Business Identity components for Lane Engineering:
- WordPress Website
- Print Collateral (business cards, stationary, etc…)
- 7 Illustrations
- New York City skyline prints