Anita Nowacka, a Seattle portrait photographer for kids, a Seattle Family Photographer, and a Seattle Wedding Photographer, is a long-time client. I provide her the services of online consulting, WordPress web design, and marketing. In early 2023, I redesigned her site with a highly customized home page portfolio built with Slider Revolution. Redoing a design can cause one’s SEO to slip. I audited her website with my SEO tools, WhiteSpark Local Rank Tracker, and Pro Rank Tracker, and the results were apparent that her site needed several revisions to the code and content. Now, we are in the process of watching her visibility increase every day because of the detailed changes to her website content and code. We track her most important keywords with Whitespark Local Rank Tracker and Pro Rank Tracker.
Category: identity
Client Showcase: Lane Engineering, P.C.
As far as still imagery goes, photography is the default visual media for most branding projects. It is usually the most affordable approach with the most familiar visual effect. But, have you thought about illustration and it’s ability to bring novelty to your brand?
Stephen Schildbach was a full time illustrator for 12 years, and although his focus today is Schildbach Design, he at times brings his illustrations skills to branding projects like Lane Engineering. Every page of the website leads with a conceptual illustration describing the services and the way Lane Engineering works. Much illustration on website is very computerized, but this more traditional humanist style conveys the classic historical roots of the company. Lane Engineering works on old New York City buildings testing and upgrading their infrastructure for safety and efficiency.
Business Identity components for Lane Engineering:
- WordPress Website
- Print Collateral (business cards, stationary, etc…)
- 7 Illustrations
- New York City skyline prints
Client Showcase: Musicians’ Association of Seattle
The Musicians’ Association of Seattle was my first client who hired me for web design. I am so grateful to this Musicians’ Union for all the work they have provided me over the years! This makes them my longest web client—2007 to present (even before I started Schildbach Design in 2008).
This was a large branding project for one person. Because, in addition to creating their logo and website, I had a number of print collateral and online marketing advertisements to do for them throughout the years. We also have gone through two complete website redesigns.
I had to push the WordPress platform to it’s fullest with many custom components—a custom WordPress theme, custom plugins, and custom post types. The custom post types were made for the events area, the members area, the performance area, and the instructors area. There is also a members only area which the WordPress platform helps with, but I still had to develop custom components to this password protected area.
Almost 15 years of projects:
- Logo design
- WordPress website (password protected, custom theme, custom plugins, custom post types)
- Print collateral
- Print advertising
- Poster design
- Brochure design
- Musicland newsletter
- Illustration
Client Showcase: Mt. Zion Housing Development
Mt. Zion Housing Development is located in the Central District, Seattle, and provides affordable housing in urban communities while restoring afro-centric culture.
Schildbach Design was called upon Mt. Zion Housing Development to create a brand for their non-profit. We worked together during the height of COVID, so we only met via Zoom. The branding consisted of a website, logo, photography, and print collateral. A simple brand like this is also known as a business identity.
With the help of the board, we agreed the branding called for more color than I typically put in my design. So, we integrated the colors from their affiliated Church Mt. Zion Church in the Seattle, Central District (Crimson Red, Purple, Yellow). Thanks to MZHD for the branding assignment!
Client Showcase: CBT Westport
CBT Westport is a dedicated group of clinical psychologists who specialize in a variety of cognitive and behavior therapies with children, adolescents, and adults. CBT Westport has been a client since 2014. Initially, Schildbach Design created the business identity (logo design and a custom theme for their WordPress website). The ongoing work has been website maintenance and blog production.
On a side note, if you have insomnia, CBT will be sponsoring an online CBT-I Sleep Therapy Group for adults led by Dr. Margarita Cossuto. Instead of treating the symptoms, Cognitive Behavioral Therapy for Insomnia address the underlying issues of insomnia. The first online session will be on Monday, February 26, 2024
CBT Westport is a client from 2014-present
Business Identity (Branding)
Logo Design
Blog Production
Website Maintenance
Illustration