Search Engine Optimization: SEO with Holmes, Poirot and Marlowe

Search Engine Optimization Package

Search Engine Optimization is one of the most important aspects of a business’ online marketing. Search Engine Optimization could be a full time job, and is for some people, but what I prefer to do is offer it to a select few clients while I maintain my focus on being a web designer. Here are just some of the particular SEO tactics I use, to bring more business to you:

  • WORKING TOGETHER. A big part of improving SEO is we work together on specific tasks. I can’t get results without the client working with me. This means modifying page content, being willing to writing blog entries, and trying social media advertising.
  • ONLINE TOOLS. I use Google Webmaster Tools, Google Analytics and if you have a WordPress site—Yoast. My biggest advantage over using these free tools on your own is I use a paid service from Moz.com that reveals the ways we can improve the SEO on your website and how to maximize the results of the most important keywords for your business.
  • WOMAN POWER. My assistant Leslie Timmons helps analyze the statistics with me, so that we can brain storm the most appropriate approaches for your particular business.
  • MORE THAN SEO. To strengthen the results of your SEO, I consult and work with you to create a multi-layered approach of email newsletters, social media, online advertising, and other tactics outside of, but linked to your website.
  • PERFORMANCE BASED COST. Except for a non-refundable deposit, most of the cost is based on reaching particular goals we agree upon. You only pay for the goals that are reached. This is very different from advertising in a magazine, where you pay the full amount weather you drive up business or not. For example, if there are 6 specified goals and only 4 are reached, after the deposit, you pay two thirds of the cost.

I’m a designer first and foremost, creating well-designed websites and business identities for my clients. If you want someone who specializes in SEO only, I can recommend an expert to you. But, for most small businesses, institutions, non-profits, and creative projects, one of these three packages will provide the results you seek. The three SEO packages I offer use similar tactics to bring more people to your site, but are each different in how thorough I am with the work, the duration the work lasts, and of course, the cost.

Before commencing my work, I provide a contract with the stated goals and keyword phrases I recommend. Your feedback is integral in modifying the contract until we both agree that these are realistic goals I can accomplish and my goals will bring you more business.

 

Philip-Marlowe-engrave-color-2Philip Marlowe SEO

Deposit: $400
Number of general goals: 6 (valued at $50 each)
Number of keyword goals: 6 (valued at $50 each)
Minimum Package Cost: $400
Maximum Package Cost: $1,000
Appropriate for: Non-Profits, Individuals, Creative Projects, Small Businesses

Named after the fictional private detective Philip Marlowe, from Raymond Chandler’s “Big Sleep”, Philip Marlowe SEO is your budget short term SEO where I spend approximately 20-25 hours over the course of two months analyzing, optimizing your site’s code, modifying content, and marketing. After 2 months, we look at the state of your site’s ranking, search results and presence to see how it has improved. Following are examples of goals I suggest for the success of your business:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 6 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possibly adding of one or two “wild card” keywords that we discover along the way will help your visibility online
  • Social media advertising
  • Getting your website in the Google Local 3-Pack
  • Increase landing pages from organic searches at an agreed percentage

Specific percentages and amounts are determined and entered in the contract specifying the bullet points above, to fit with your particular goals and your industry’s level of competition. My contract is a collaborative process where the client and I come to an agreement that the goals are fair, attainable and will bring you success. This package has 2 weeks of initial measurements, then 6 weeks of my SEO work. The project is 8 weeks in total. A $400 non-refundable deposit is due at the start of the SEO project. The total payment at the end of the project depends on the goals reached. After the deposit, the cost ranges from no cost to $600, and never totals more than $1,000 with the deposit. At 2 months, after finishing my work, and determining how many goals were reached, the remaining balance is due in relationship to the goals reached.

 

Poirot SEOHercule Poirot SEO

Deposit: $700
Paid Advertising: $200
Number of general goals: 9 (valued at $75 each)
Number of keyword goals: 9 (valued at $75 each)
Minimum Package Cost: $900
Maximum Package Cost: $2,250
Appropriate for: Non-profits, Small Businesses & Institutions

Named after the fictional private detective Hercule Poirot, appearing in many of Agatha Cristie’s novels, Hercule Poirot SEO is an ongoing analysis of your website over the course of 16 weeks, optimizing your site’s code and content, and applying some external marketing tactics. 4 weeks of measurement, writing new content, planning and strategy  precede these 16 weeks of SEO work. The total project length is 20 weeks. You need to be willing to work with me to change the content of your website, and add a blog or additional pages. We may need to create a marketing campaign outside of your website, doing work externally with email newsletters, social media or advertising to improve your SEO. Some off these added marketing tools have monthly costs that are not a part of my cost. The goals are higher, and improvements take longer, in 20 weeks, we look to see if our goals have been reached. What determines the success of the work is based on these principles:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 12 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possible adding of two or four “wild card” keywords that we discover along the way will help your visibility online
  • Increase landing pages from organic searches at an agreed percentage
  • Two additional goals to be determined by the client

A 1/3 non-refundable deposit of $900 is due at the start of the project. The range of cost after the initial deposit is from no cost to $1,350. The maximum you can pay for this package, including the deposit is $2,100. The balance of the total cost is due 2 weeks after the 16 weeks of work is complete. The total amount owed is in relationship to the goals reached. These goals are clearly stated in Schildbach Design’s SEO contract that is worked on collaboratively with the client so that both the Schildbach Design and the client see the goals as fair and satisfactory improvement. After the job is complete, Schildbach Design provides the client with a final report that states the successes and failures, and suggestions in to the future as to how the client can continue to improve their SEO.

 

Holmes SEOSherlock Holmes SEO

Deposit: $1,200
Paid Advertising: $400
Number of general goals: 12 (valued at $100 each)
Number of keyword goals: 12 (valued at $100 each)
Minimum Package Cost: $1,600
Maximum Package Cost: $4,000
Appropriate for: Medium sized Businesses & Institutions

By popular vote, Sir Arthur Conan Doyle’s Sherlock Holmes is still arguably considered the best fictional detective of all time. Sherlock Holmes SEO is a 6 month long-term extensive analysis of your site’s SEO optimizing your site’s code and content, and applying some external tactics. You need to be willing to work with me to change the content of your website, and do some work externally with email newsletters, social media or advertising to improve your SEO. The goals are the best I can do (Remember, you only pay for the results accomplished), and improvements take much longer. In 6 months, we look to see if our goals have been reached. What determines the success of the work is based on these principles:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 12 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possible adding of two or four “wild card” keywords that we discover along the way will help your visibility online
  • Increase landing pages from organic searches at an agreed percentage
  • Four additional goals to be determined by the client

A 1/3 non-refundable deposit of $1,600 is due at the start of the project. The range of cost after the initial deposit is from no cost to $2,400. The maximum you can pay for this package, including the deposit is $4,000. The balance of the total cost is due 2 weeks after the 16 weeks of work is complete. The total amount owed is in relationship to the goals reached. These goals are clearly stated in Schildbach Design’s SEO contract that is worked on collaboratively with the client so that both the Schildbach Design and the client see the goals as fair and satisfactory improvement. After the job is complete, Schildbach Design provides the client with a final report that states the successes and failures, and suggestions in to the future as to how the client can continue to improve their SEO.

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