Search Engine Optimization: SEO with Holmes, Poirot and Marlowe

Search Engine Optimization is one of the most important aspects of a business’ online marketing. Search Engine Optimization could be a full time job, and is for some people, but what I prefer to do is offer it to a select few clients while I maintain my focus on being a web designer. Here are just some of the particular SEO tactics I use, to bring more business to you:

  • WORKING TOGETHER. A big part of improving SEO is we work together on specific tasks. I can’t get results without the client working with me. This means modifying page content, being willing to writing blog entries, and trying social media advertising.
  • ONLINE TOOLS. I use Google Webmaster Tools, Google Analytics and if you have a WordPress site—Yoast. My biggest advantage over using these free tools on your own is I use a paid service from Moz.com that reveals the ways we can improve the SEO on your website and how to maximize the results of the most important keywords for your business.
  • WOMAN POWER. My assistant Leslie Timmons helps analyze the statistics with me, so that we can brain storm the most appropriate approaches for your particular business.
  • MORE THAN SEO. To strengthen the results of your SEO, I consult and work with you to create a multi-layered approach of email newsletters, social media, online advertising, and other tactics outside of, but linked to your website.
  • PERFORMANCE BASED COST. Except for a non-refundable deposit, most of the cost is based on reaching particular goals we agree upon. You only pay for the goals that are reached. This is very different from advertising in a magazine, where you pay the full amount weather you drive up business or not. For example, if there are 6 specified goals and only 4 are reached, after the deposit, you pay two thirds of the cost.

I’m a designer first and foremost, creating well-designed websites and business identities for my clients. If you want someone who specializes in SEO only, I can recommend an expert to you. But, for most small businesses, institutions, non-profits, and creative projects, one of these three packages will provide the results you seek. The three SEO packages I offer use similar tactics to bring more people to your site, but are each different in how thorough I am with the work, the duration the work lasts, and of course, the cost.

Before commencing my work, I provide a contract with the stated goals and keyword phrases I recommend. Your feedback is integral in modifying the contract until we both agree that these are realistic goals I can accomplish and my goals will bring you more business.

 

Philip-Marlowe-engrave-color-2Philip Marlowe SEO

Deposit: $400
Number of general goals: 6 (valued at $50 each)
Number of keyword goals: 6 (valued at $50 each)
Minimum Package Cost: $400
Maximum Package Cost: $1,000
Appropriate for: Non-Profits, Individuals, Creative Projects, Small Businesses

Named after the fictional private detective Philip Marlowe, from Raymond Chandler’s “Big Sleep”, Philip Marlowe SEO is your budget short term SEO where I spend approximately 20-25 hours over the course of two months analyzing, optimizing your site’s code, modifying content, and marketing. After 2 months, we look at the state of your site’s ranking, search results and presence to see how it has improved. Following are examples of goals I suggest for the success of your business:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 6 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possibly adding of one or two “wild card” keywords that we discover along the way will help your visibility online
  • Social media advertising
  • Getting your website in the Google Local 3-Pack
  • Increase landing pages from organic searches at an agreed percentage

Specific percentages and amounts are determined and entered in the contract specifying the bullet points above, to fit with your particular goals and your industry’s level of competition. My contract is a collaborative process where the client and I come to an agreement that the goals are fair, attainable and will bring you success. This package has 2 weeks of initial measurements, then 6 weeks of my SEO work. The project is 8 weeks in total. A $400 non-refundable deposit is due at the start of the SEO project. The total payment at the end of the project depends on the goals reached. After the deposit, the cost ranges from no cost to $600, and never totals more than $1,000 with the deposit. At 2 months, after finishing my work, and determining how many goals were reached, the remaining balance is due in relationship to the goals reached.

 

Poirot SEOHercule Poirot SEO

Deposit: $700
Paid Advertising: $200
Number of general goals: 9 (valued at $75 each)
Number of keyword goals: 9 (valued at $75 each)
Minimum Package Cost: $900
Maximum Package Cost: $2,250
Appropriate for: Non-profits, Small Businesses & Institutions

Named after the fictional private detective Hercule Poirot, appearing in many of Agatha Cristie’s novels, Hercule Poirot SEO is an ongoing analysis of your website over the course of 16 weeks, optimizing your site’s code and content, and applying some external marketing tactics. 4 weeks of measurement, writing new content, planning and strategy  precede these 16 weeks of SEO work. The total project length is 20 weeks. You need to be willing to work with me to change the content of your website, and add a blog or additional pages. We may need to create a marketing campaign outside of your website, doing work externally with email newsletters, social media or advertising to improve your SEO. Some off these added marketing tools have monthly costs that are not a part of my cost. The goals are higher, and improvements take longer, in 20 weeks, we look to see if our goals have been reached. What determines the success of the work is based on these principles:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 12 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possible adding of two or four “wild card” keywords that we discover along the way will help your visibility online
  • Increase landing pages from organic searches at an agreed percentage
  • Two additional goals to be determined by the client

A 1/3 non-refundable deposit of $900 is due at the start of the project. The range of cost after the initial deposit is from no cost to $1,350. The maximum you can pay for this package, including the deposit is $2,100. The balance of the total cost is due 2 weeks after the 16 weeks of work is complete. The total amount owed is in relationship to the goals reached. These goals are clearly stated in Schildbach Design’s SEO contract that is worked on collaboratively with the client so that both the Schildbach Design and the client see the goals as fair and satisfactory improvement. After the job is complete, Schildbach Design provides the client with a final report that states the successes and failures, and suggestions in to the future as to how the client can continue to improve their SEO.

 

Holmes SEOSherlock Holmes SEO

Deposit: $1,200
Paid Advertising: $400
Number of general goals: 12 (valued at $100 each)
Number of keyword goals: 12 (valued at $100 each)
Minimum Package Cost: $1,600
Maximum Package Cost: $4,000
Appropriate for: Medium sized Businesses & Institutions

By popular vote, Sir Arthur Conan Doyle’s Sherlock Holmes is still arguably considered the best fictional detective of all time. Sherlock Holmes SEO is a 6 month long-term extensive analysis of your site’s SEO optimizing your site’s code and content, and applying some external tactics. You need to be willing to work with me to change the content of your website, and do some work externally with email newsletters, social media or advertising to improve your SEO. The goals are the best I can do (Remember, you only pay for the results accomplished), and improvements take much longer. In 6 months, we look to see if our goals have been reached. What determines the success of the work is based on these principles:

  • An increase in the average Organic search results
  • Total Weekly Visits increases at an agreed percentage
  • Domain Authority Increases at an agreed percentage
  • You pick 12 keywords that are important to your business and I will maximize the code so that your site moves up the search results to an agreed upon page rank
  • Possible adding of two or four “wild card” keywords that we discover along the way will help your visibility online
  • Increase landing pages from organic searches at an agreed percentage
  • Four additional goals to be determined by the client

A 1/3 non-refundable deposit of $1,600 is due at the start of the project. The range of cost after the initial deposit is from no cost to $2,400. The maximum you can pay for this package, including the deposit is $4,000. The balance of the total cost is due 2 weeks after the 16 weeks of work is complete. The total amount owed is in relationship to the goals reached. These goals are clearly stated in Schildbach Design’s SEO contract that is worked on collaboratively with the client so that both the Schildbach Design and the client see the goals as fair and satisfactory improvement. After the job is complete, Schildbach Design provides the client with a final report that states the successes and failures, and suggestions in to the future as to how the client can continue to improve their SEO.

Reach People With An Email Newsletter

Wondering how to get people to your website? There are many ways, and your tactics should depend on your business or project. If you have interesting information to share, something to teach, or worthwhile offers, an email newsletter is a great way to to reach out to potential clients and attract them to your website.

My recommendation using MailChimp for marketing with email newsletters. For emails lists under 2000 subscribers and 12,000 emails a month, THERE IS NO COST. I seriously don’t know how they do it. Their product is better than most other email newsletter services who charge for any size mailing list, and charge for any number of newsletters.

Don’t be pushy. People get enough junk mail. Have a sign up list on your website and build a mailing list from the people you meet, and the people you are connected to. It is actually illegal (to what degree, depends on the country you live in) to “cold call” or buy lists and send large quantities to random people. And, that is not Schildbach Design’s approach either. Keep your lists small and make each person matter. It is also required that you have an “unsubscribe” button and a business address. I really like the “unsubscribe” feature, because then you know only people who really want your newsletter are getting it. Wouldn’t it be nice if we had this feature for physical snail mail junk mail?

MailChimp and other email newsletter services are easy to set up and have design templates for your “campaigns” so you don’t need a designer or web developer. But, if you are particular about your visual branding, the templates are not going to look like your website or the rest of your business identity. If you need to make an email newsletter design that matches your business identity or are simply too busy to send your own e-newsletters, Schildbach Design can cover these services for you.

Schildbach Design Services

MailChimp, Constant Contact, Vertical Response (or other account) Set Up
$200 Non-Profit, Creative Project/$300 Business, Institution

Email Newsletter Custom Design
$300 Non-Profit, Creative Project/$450 Business, Institution

Monthly Campaign
$100 Non-Profit, Creative Project/$150 Business, Institution

Being A Bluehost Affiliate



Schildbach Design is a Bluehost affiliate. If you are not happy with your present web host, or are in need of web hosting, I recommend Bluehost. I have a dedicated IP with Bluehost and have been very happy with the quality and service Bluehost provides. Signing up is a win/win situation for the both of us, you get a great web host and I’m paid $100 by Bluehost every time someone signs up through my website by clicking on the large promotional link above. Regardless of the payment, I would still recommend Bluehost for any small business, creative project or non-profit. Bluehost even seems to handle medium to large businesses well, I just don’t work with medium to large businesses. CLICK ON THE BIG BLUE BUTTON ABOVE.

Website Maintenance Plan & Tech Support Packages

Every business needs to have a website maintenance plan for their website. The economical route is to do it yourself. But, having a professional maintain your website frees up your time to do what you are good at—your own profession. See the top 10 most common forms of website maintenance that Schildbach Design does for clients.

Schildbach Design offers Website Maintenance Plan & Tech Support Packages. My Production schedule is usually full, so I request clients prepay for a website maintenance package. I rarely have time for “on call” web maintenance and tech support without these pre-purchased, time based, fixed rate packages. Entrepreneur Magazine has a article about why you need to keep your website in good shape.

This has been a win/win situation for both myself and the client. Many clients have purchased, and are happy with this new policy. With this change, I have a more structured, manageable production schedule, and clients needing tech support have my agreement, that I will get to their maintenance requests, updates, and tech support within 48 hours (unless I am on vacation, and then I will refer you to either my colleague Leslie Timmons or Shaun D. Vine).

For clients needing maintenance and tech support, who choose not to purchase the packages, they will have a wait time of 2-4 weeks for me to get to your requests. I apologize for this wait, but I am booked that far ahead.

Here are the specific parameters of the maintenance plans:

Policies for Website Maintenance Plan Packages

  • Package options are 5 hour, 10 hour and 20 hour
  • Non-profits, individuals businesses and institutions pay $50 an hour
  • The 10 hour package has a 5% discount off the hourly rates
  • The 20 hour packages has a 10% discount off the hourly rates
  • Rates are $250 for 5 hrs, $475 for 10 hrs, and $900 for 20 hrs
  • I invoice at the beginning of work, payment must be received by the time I’ve completed 2 hours of work
  • Packages apply to maintenance, upgrades, troubleshooting, consulting and tech support
  • These packages can not be used for large pay by project jobs
  • The package expires in 2 years after submission of the invoice. If unused hours remain, Schildbach Design returns the value of the remaining hours
  • You receive a status email after any work is done (stating the hours used and remaining), and a final project report when the hours are used up
  • When hours are used up, you can either buy another package, or choose to go back to by the hour costs
  • If you are unhappy with the progress of the maintenance and can articulate why, I will return the prorated cost for the unused hours back to you

See the rates page for more information.